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SIGKDD
2002
232views more  SIGKDD 2002»
15 years 6 months ago
The True Lift Model - A Novel Data Mining Approach to Response Modeling in Database Marketing
In database marketing, data mining has been used extensively to find the optimal customer targets so as to maximize return on investment. In particular, using marketing campaign d...
Victor S. Y. Lo
DOLAP
2004
ACM
16 years 4 days ago
Data warehouse design to support customer relationship management analyses
CRM is a strategy that integrates the concepts of Knowledge Management, Data Mining, and Data Warehousing in order to support the organization’s decision-making process to retai...
Colleen Cunningham, Il-Yeol Song, Peter P. Chen
ESWS
2010
Springer
15 years 10 months ago
PoolParty: SKOS Thesaurus Management Utilizing Linked Data
Building and maintaining thesauri are complex and laborious tasks. PoolParty is a Thesaurus Management Tool (TMT) for the Semantic Web, which aims to support the creation and maint...
Thomas Schandl, Andreas Blumauer
ARGMAS
2006
Springer
15 years 8 months ago
Managing Social Influences Through Argumentation-Based Negotiation
Social influences play an important part in the actions that an individual agent may perform within a multi-agent society. However, the incomplete knowledge and the diverse and co...
Nishan C. Karunatillake, Nicholas R. Jennings, Iya...
167
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ISICT
2003
15 years 8 months ago
Topic maps for context management
Abstract. The advent of context-aware computing requires a new paradigm in information management. Context information in a computing environment will take the form of disparate an...
Ruaidhri Power