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WWW
2011
ACM
15 years 1 months ago
Here, there, and everywhere: correlated online behaviors can lead to overestimates of the effects of advertising
Measuring the causal effects of online advertising (adfx) on user behavior is important to the health of the WWW publishing industry. In this paper, using three controlled experi...
Randall A. Lewis, Justin M. Rao, David H. Reiley
WWW
2011
ACM
15 years 1 months ago
Limiting the spread of misinformation in social networks
In this work, we study the notion of competing campaigns in a social network. By modeling the spread of influence in the presence of competing campaigns, we provide necessary too...
Ceren Budak, Divyakant Agrawal, Amr El Abbadi
WWW
2011
ACM
15 years 1 months ago
Context-sensitive query auto-completion
Query auto completion is known to provide poor predictions of the user’s query when her input prefix is very short (e.g., one or two characters). In this paper we show that con...
Ziv Bar-Yossef, Naama Kraus
WWW
2011
ACM
15 years 1 months ago
Learning to rank with multiple objective functions
We investigate the problem of learning to rank for document retrieval from the perspective of learning with multiple objective functions. We present solutions to two open problems...
Krysta Marie Svore, Maksims Volkovs, Christopher J...
WWW
2011
ACM
15 years 1 months ago
Pragmatic evaluation of folksonomies
Recently, a number of algorithms have been proposed to obtain hierarchical structures — so-called folksonomies — from social tagging data. Work on these algorithms is in part ...
Denis Helic, Markus Strohmaier, Christoph Trattner...
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