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172
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WWW
2009
ACM
16 years 7 months ago
2009
ACM
Discovering users' specific and implicit geographic intention in web search can greatly help satisfy users' information needs. We build a geo intent analysis system that...
212
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WWW
2009
ACM
16 years 7 months ago
2009
ACM
Motivated by the emergence of auction-based marketplaces for display ads such as the Right Media Exchange, we study the design of a bidding agent that implements a display adverti...
198
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WWW
2009
ACM
16 years 7 months ago
2009
ACM
There are many on-line settings in which users publicly express opinions. A number of these offer mechanisms for other users to evaluate these opinions; a canonical example is Ama...
165
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WWW
2009
ACM
16 years 7 months ago
2009
ACM
Behavioral Targeting (BT) is a technique used by online advertisers to increase the effectiveness of their campaigns, and is playing an increasingly important role in the online a...
201
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WWW
2009
ACM
16 years 7 months ago
2009
ACM
The rapid growth of social networking sites and web communities have motivated web sites to expose their APIs to external developers who create mashups by assembling existing func...