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163
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WWW
2009
ACM
16 years 7 months ago
2009
ACM
Click Through Rate (CTR) is an important metric for ad systems, job portals, recommendation systems. CTR impacts publisher's revenue, advertiser's bid amounts in "p...
179
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WWW
2008
ACM
16 years 7 months ago
2008
ACM
Social media such as Web forum often have dense interactions between user and content where network models are often appropriate for analysis. Joint non-negative matrix factorizat...
156
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WWW
2007
ACM
16 years 7 months ago
2007
ACM
Search engine advertising has become a significant element of the Web browsing experience. Choosing the right ads for the query and the order in which they are displayed greatly a...
184
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WWW
2006
ACM
16 years 7 months ago
2006
ACM
Currently, there is an increasing effort to provide various personalized services on museum web sites. This paper presents an approach for determining user interests in a museum c...
188
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WWW
2005
ACM
16 years 7 months ago
2005
ACM
The Web has established itself as the largest public data repository ever available. Even though the vast majority of information on the Web is formatted to be easily readable by ...