We present a novel use of ordinal evaluation (OrdEval) algorithm as a promising technique to study various marketing phenomena. OrdEval algorithm has originated in data mining and ...
Sensor devices are being embedded in all sorts of items including vehicles, furniture but also animal and human bodies through health monitors and tagging techniques. The collecti...
Database outsourcing is an emerging data management paradigm which has the potential to transform the IT operations of corporations. In this paper we address privacy threats in da...
: Success in implementing a Customer Relationship Management (CRM) system requires close attention to data quality issues. However, most of the literature focuses on the quality of...
John R. Talburt, Kimberly Hess, Richard Wang, Emil...