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WWW
2009
ACM
16 years 7 months ago
A search-based method for forecasting ad impression in contextual advertising
Contextual advertising (also called content match) refers to the placement of small textual ads within the content of a generic web page. It has become a significant source of rev...
Xuerui Wang, Andrei Z. Broder, Marcus Fontoura, Va...
WWW
2009
ACM
16 years 7 months ago
Estimating the impressionrank of web pages
The ImpressionRank of a web page (or, more generally, of a web site) is the number of times users viewed the page while browsing search results. ImpressionRank captures the visibi...
Ziv Bar-Yossef, Maxim Gurevich
WWW
2009
ACM
16 years 7 months ago
Co-browsing dynamic web pages
Collaborative browsing, or co-browsing, is the co-navigation of the web with other people at-a-distance, supported by software that takes care of synchronizing the browsers. Curre...
Dietwig Lowet, Daniel Goergen
WWW
2009
ACM
16 years 7 months ago
A geographical analysis of knowledge production in computer science
We analyze knowledge production in Computer Science by means of coauthorship networks. For this, we consider 30 graduate programs of different regions of the world, being 8 progra...
Alberto H. F. Laender, Guilherme Vale Menezes, Niv...
WWW
2009
ACM
16 years 7 months ago
Quicklink selection for navigational query results
Quicklinks for a website are navigational shortcuts displayed below the website homepage on a search results page, and that let the users directly jump to selected points inside t...
Deepayan Chakrabarti, Ravi Kumar, Kunal Punera
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