This paper proposes an efficient relevance feedback based interactive model for keyword generation in sponsored search advertising. We formulate the ranking of relevant terms as a...
Numerous studies have examined the ability of query performance prediction methods to estimate a query’s quality for system effectiveness measures (such as average precision). ...
Claudia Hauff, Franciska de Jong, Diane Kelly, Lei...
This work addresses two common problems in search, frequently occurring with underspecified user queries: the top-ranked results for such queries may not contain documents relevan...
An important class of searches on the world-wide-web has the goal to find an entry page (homepage) of an organisation. Entry page search is quite different from Ad Hoc search. Ind...
Since the website is one of the most important organizational structures of the Web, how to effectively rank websites has been essential to many Web applications, such as Web sear...