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HICSS
2008
IEEE
156views Biometrics» more  HICSS 2008»
16 years 24 days ago
Mobile Advertising in Different Stages of Development: A Cross-Country Comparison of Consumer Attitudes
Mobile technologies imply many opportunities for marketing, in particular a direct communication with consumers without time or location barriers. However, some aspects of mobile ...
Parissa Haghirian, Maria Madlberger, Akihiro Inoue
HICSS
2008
IEEE
104views Biometrics» more  HICSS 2008»
16 years 24 days ago
Virtual Experiential Marketing on Online Customer Intentions and Loyalty
Advances in information and web technologies have open numerous opportunities for online retailing. The pervasiveness of the Internet coupled with the keenness in competition amon...
Jashen Chen, Russell K. H. Ching, Margaret Meiling...
HICSS
2008
IEEE
129views Biometrics» more  HICSS 2008»
16 years 24 days ago
Strategic Business and IT Alignment Assessment: A Case Study Applying an Enterprise Architecture-Based Metamodel
Strategic Business and IT Alignment (SBITA) is still ranked amongst the top concerns of the enterprise’s management executives. Such alignment is an organization-wide issue that...
Leonel Plazaola, Johnny Flores, Norman Vargas, Mat...
HICSS
2008
IEEE
124views Biometrics» more  HICSS 2008»
16 years 24 days ago
Measuring Factors that Influence the Success of E-Government Initiatives
Understanding how citizens value e-government services is critical to the success of these initiatives. This paper describes the development of a model to identify factors that in...
Ronnie Park
HICSS
2008
IEEE
119views Biometrics» more  HICSS 2008»
16 years 24 days ago
Tree Mining in Mental Health Domain
The number of mentally ill people is increasing globally each year. Despite major medical advances, the identification of genetic and environmental factors responsible for mental ...
Maja Hadzic, Fedja Hadzic, Tharam S. Dillon