The field of market basket analysis, the search for meaningful associations in customer purchase data, is one of the oldest areas of data mining. The typical solution involves th...
Mobile devices are becoming increasingly sophisticated and the latest generation of smart cell phones now incorporates many diverse and powerful sensors. These sensors include GPS...
The recent explosion in the adoption of search engines and new media such as blogs and Twitter have facilitated faster propagation of news and rumors. How quickly does a piece of ...
Yasuko Matsubara, Yasushi Sakurai, B. Aditya Praka...
Behavioral targeting (BT) leverages historical user behavior to select the ads most relevant to users to display. The state-of-the-art of BT derives a linear Poisson regression mo...
Web search engines often federate many user queries to relevant structured databases. For example, a product related query might be federated to a product database containing thei...