In this research, we evaluate the effect of gender in analyzing the performance of sponsored search advertising. We examine a log file with data comprised of nearly 7,000,000 reco...
Authentication in public spaces poses significant security risks. Most significantly, passwords can be stolen, potentially leading to fraud. A common method to steal a PIN is thro...
End-user programmers’ code is notoriously buggy. This problem is amplified by the increasing complexity of end users’ programs. To help end users catch errors early and reliab...
Valentina Grigoreanu, Margaret M. Burnett, George ...
Current chasms between applications implemented with different user interface toolkits make it difficult to implement and explore potentially important interaction techniques in n...
How can we best explore the range of users' reactions when developing future technologies that maybe controversial, such as personal healthcare systems? Our approach – Cont...
Clara Mancini, Yvonne Rogers, Arosha K. Bandara, T...