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SIGKDD
2002
232views more  SIGKDD 2002»
15 years 6 months ago
The True Lift Model - A Novel Data Mining Approach to Response Modeling in Database Marketing
In database marketing, data mining has been used extensively to find the optimal customer targets so as to maximize return on investment. In particular, using marketing campaign d...
Victor S. Y. Lo
PODS
2005
ACM
85views Database» more  PODS 2005»
16 years 6 months ago
Relative risk and odds ratio: a data mining perspective
We are often interested to test whether a given cause has a given effect. If we cannot specify the nature of the factors involved, such tests are called model-free studies. There ...
Haiquan Li, Jinyan Li, Limsoon Wong, Mengling Feng...
IPPS
2009
IEEE
16 years 1 months ago
Multi-dimensional characterization of temporal data mining on graphics processors
Through the algorthmic design patterns of data parallelism and task parallelism, the graphics processing unit (GPU) offers the potential to vastly accelerate discovery and innovat...
Jeremy S. Archuleta, Yong Cao, Thomas Scogland, Wu...
WAIM
2004
Springer
15 years 12 months ago
Mining Inheritance Rules from Genealogical Data
Data mining extracts implicit, previously unknown and potentially useful information from databases. Many approaches have been proposed to extract information, and one of the most ...
Yen-Liang Chen, Jing-Tin Lu
ACSW
2004
15 years 8 months ago
Learning Dynamics of Pesticide Abuse through Data Mining
Recent studies by agriculture researchers in Pakistan have shown that attempts of crop yield maximization through pro-pesticide state policies have led to a dangerously high pesti...
Ahsan Abdullah, Stephen Brobst, Ijaz Pervaiz