Existing keyword suggestion tools from various search engine companies could automatically suggest keywords related to the advertisers' products or services, counting in simp...
Gang Wang, Jian Hu, Yunzhang Zhu, Hua Li, Zheng Ch...
We propose a keyword auction protocol called the Generalized Second Price with an Exclusive Right (GSP-ExR). In existing keyword auctions, the number of displayed advertisements i...
Mashup applications mix and merge content (data and code) from multiple content providers in a user's browser, to provide high-value web applications that can rival the user ...
Frederik De Keukelaere, Sumeer Bhola, Michael Stei...
The research objective of this work is to develop a general framework that incorporates collaborative social tagging with a novel ontology scheme conveying multiple perspectives. ...
PageRank is known to be an efficient metric for computing general document importance in the Web. While commonly used as a one-size-fits-all measure, the ability to produce topica...