In contextual advertising, estimating the number of impressions of an ad is critical in planning and budgeting advertising campaigns. However, producing this forecast, even within...
Xuerui Wang, Andrei Z. Broder, Marcus Fontoura, Va...
The core task of sponsored search is to retrieve relevant ads for the user’s query. Ads can be retrieved either by exact match, when their bid term is identical to the query, or...
Michael Bendersky, Evgeniy Gabrilovich, Vanja Josi...
The primary business model behind Web search is based on textual advertising, where contextually relevant ads are displayed alongside search results. We address the problem of sel...
Filip Radlinski, Andrei Z. Broder, Peter Ciccolo, ...
We address the problem of measuring global quality metrics of search engines, like corpus size, index freshness, and density of duplicates in the corpus. The recently proposed est...
In automated text categorization, given a small number of labeled documents, it is very challenging, if not impossible, to build a reliable classifier that is able to achieve high...
Zenglin Xu, Rong Jin, Kaizhu Huang, Michael R. Lyu...