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CIKM
2008
Springer
15 years 8 months ago
A note on search based forecasting of ad volume in contextual advertising
In contextual advertising, estimating the number of impressions of an ad is critical in planning and budgeting advertising campaigns. However, producing this forecast, even within...
Xuerui Wang, Andrei Z. Broder, Marcus Fontoura, Va...
WWW
2010
ACM
16 years 1 months ago
The anatomy of an ad: structured indexing and retrieval for sponsored search
The core task of sponsored search is to retrieve relevant ads for the user’s query. Ads can be retrieved either by exact match, when their bid term is identical to the query, or...
Michael Bendersky, Evgeniy Gabrilovich, Vanja Josi...
SIGIR
2008
ACM
15 years 6 months ago
Optimizing relevance and revenue in ad search: a query substitution approach
The primary business model behind Web search is based on textual advertising, where contextually relevant ads are displayed alongside search results. We address the problem of sel...
Filip Radlinski, Andrei Z. Broder, Peter Ciccolo, ...
WWW
2007
ACM
16 years 7 months ago
Efficient search engine measurements
We address the problem of measuring global quality metrics of search engines, like corpus size, index freshness, and density of duplicates in the corpus. The recently proposed est...
Ziv Bar-Yossef, Maxim Gurevich
CIKM
2008
Springer
15 years 8 months ago
Semi-supervised text categorization by active search
In automated text categorization, given a small number of labeled documents, it is very challenging, if not impossible, to build a reliable classifier that is able to achieve high...
Zenglin Xu, Rong Jin, Kaizhu Huang, Michael R. Lyu...