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» From the gaming experience to the wider user experience
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KDD
2009
ACM
232views Data Mining» more  KDD 2009»
15 years 11 months ago
Probabilistic latent semantic user segmentation for behavioral targeted advertising
Behavioral Targeting (BT), which aims to deliver the most appropriate advertisements to the most appropriate users, is attracting much attention in online advertising market. A ke...
Xiaohui Wu, Jun Yan, Ning Liu, Shuicheng Yan, Ying...
ECRIME
2007
15 years 10 months ago
Getting users to pay attention to anti-phishing education: evaluation of retention and transfer
Educational materials designed to teach users not to fall for phishing attacks are widely available but are often ignored by users. In this paper, we extend an embedded training m...
Ponnurangam Kumaraguru, Yong Rhee, Steve Sheng, Sh...
WWW
2006
ACM
16 years 7 months ago
Automatic identification of user interest for personalized search
One hundred users, one hundred needs. As more and more topics are being discussed on the web and our vocabulary remains relatively stable, it is increasingly difficult to let the ...
Feng Qiu, Junghoo Cho
PVLDB
2010
342views more  PVLDB 2010»
15 years 5 months ago
CRIUS: User-Friendly Database Design
Non-technical users are increasingly adding structures to their data. This gives rise to the need for database design. However, traditional database design is deliberate and heavy...
Li Qian, Kristen LeFevre, H. V. Jagadish
SP
2010
IEEE
165views Security Privacy» more  SP 2010»
15 years 10 months ago
A Practical Attack to De-anonymize Social Network Users
—Social networking sites such as Facebook, LinkedIn, and Xing have been reporting exponential growth rates. These sites have millions of registered users, and they are interestin...
Gilbert Wondracek, Thorsten Holz, Engin Kirda, Chr...