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WWW
2008
ACM
16 years 7 months ago
Dynamic cost-per-action mechanisms and applications to online advertising
We study the Cost-Per-Action or Cost-Per-Acquisition (CPA) charging scheme in online advertising. In this scheme, instead of paying per click, the advertisers pay only when a user...
Hamid Nazerzadeh, Amin Saberi, Rakesh Vohra
146
Voted
WWW
2007
ACM
16 years 7 months ago
Homepage live: automatic block tracing for web personalization
The emergence of personalized homepage services, e.g. personalized Google Homepage and Microsoft Windows Live, has enabled Web users to select Web contents of interest and to aggr...
Jie Han, Dingyi Han, Chenxi Lin, Hua-Jun Zeng, Zhe...
185
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WWW
2006
ACM
16 years 7 months ago
The SOWES approach to P2P web search using semantic overlays
Peer-to-peer (P2P) Web search has gained a lot of interest lately, due to the salient characteristics of P2P systems, namely scalability, fault-tolerance and load-balancing. Howev...
Christos Doulkeridis, Kjetil Nørvåg, ...
159
Voted
WWW
2006
ACM
16 years 7 months ago
Visualizing tags over time
We consider the problem of visualizing the evolution of tags within the Flickr (flickr.com) online image sharing community. Any user of the Flickr service may append a tag to any ...
Micah Dubinko, Ravi Kumar, Joseph Magnani, Jasmine...
155
Voted
WWW
2004
ACM
16 years 7 months ago
Ranking the web frontier
The celebrated PageRank algorithm has proved to be a very effective paradigm for ranking results of web search algorithms. In this paper we refine this basic paradigm to take into...
Nadav Eiron, Kevin S. McCurley, John A. Tomlin