In this research, we evaluate the effect of gender in analyzing the performance of sponsored search advertising. We examine a log file with data comprised of nearly 7,000,000 reco...
Algorithms for the construction of software interaction test suites have focussed on the special case of pairwise coverage; less is known about efficiently constructing test suite...
Given a user keyword query, current Web search engines return a list of individual Web pages ranked by their "goodness" with respect to the query. Thus, the basic unit fo...
Ramakrishna Varadarajan, Vagelis Hristidis, Tao Li
: Internet offers a huge amount of didactic materials that can be used in creating new online courses. However, those materials need a deep analysis to understand their context and...
There have been recent interests in studying the "goal" behind a user's Web query, so that this goal can be used to improve the quality of a search engine's re...