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» Efficient search engine measurements
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CHI
2010
ACM
16 years 1 months ago
Gender demographic targeting in sponsored search
In this research, we evaluate the effect of gender in analyzing the performance of sponsored search advertising. We examine a log file with data comprised of nearly 7,000,000 reco...
Bernard J. Jansen, Lauren Solomon
GECCO
2007
Springer
191views Optimization» more  GECCO 2007»
16 years 14 days ago
One-test-at-a-time heuristic search for interaction test suites
Algorithms for the construction of software interaction test suites have focussed on the special case of pairwise coverage; less is known about efficiently constructing test suite...
Renée C. Bryce, Charles J. Colbourn
TKDE
2008
191views more  TKDE 2008»
15 years 6 months ago
Beyond Single-Page Web Search Results
Given a user keyword query, current Web search engines return a list of individual Web pages ranked by their "goodness" with respect to the query. Thus, the basic unit fo...
Ramakrishna Varadarajan, Vagelis Hristidis, Tao Li
COMPSYSTECH
2007
15 years 10 months ago
Searching the internet for learning materials through didactic indicators
: Internet offers a huge amount of didactic materials that can be used in creating new online courses. However, those materials need a deep analysis to understand their context and...
Marco Alfano, Biagio Lenzitti
WWW
2005
ACM
16 years 7 months ago
Automatic identification of user goals in Web search
There have been recent interests in studying the "goal" behind a user's Web query, so that this goal can be used to improve the quality of a search engine's re...
Uichin Lee, Zhenyu Liu, Junghoo Cho