Consumer informedness plays a critical role in determining consumer choice. Companies now use hyperdifferentiation and resonance marketing strategies to benefit from the long-tail....
Robert J. Kauffman, Ting Li, Eric van Heck, Peter ...
Seeking health-related information on the Internet is becoming commonplace. Patients use the Internet to learn about their conditions and medications, and to discuss symptoms and ...
Although managerial issues of data warehousing and business intelligence received considerable attention in recent years, the strategy process has not often been investigated. Thi...
—As companies are increasingly exposed to a variety of information security threats, they are permanently forced to pay attention to security issues. Risk management provides an ...
This paper analyzes the opportunities offered by information and communication technologies (ICTs) and the related ethical issues they raise within the transparency practices of...