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WWW
2009
ACM
16 years 7 months ago
All your contacts are belong to us: automated identity theft attacks on social networks
Social networking sites have been increasingly gaining popularity. Well-known sites such as Facebook have been reporting growth rates as high as 3% per week [5]. Many social netwo...
Leyla Bilge, Thorsten Strufe, Davide Balzarotti, E...
WWW
2008
ACM
16 years 7 months ago
Online auctions efficiency: a survey of ebay auctions
Online auctions have become a pervasive transaction mechanism for e-commerce. As the largest online marketplace in the world, eBay is an attractive case study that enables the stu...
Wenyan Hu, Alvaro Bolivar
WWW
2008
ACM
16 years 7 months ago
Analyzing search engine advertising: firm behavior and cross-selling in electronic markets
The phenomenon of sponsored search advertising is gaining ground as the largest source of revenues for search engines. Firms across different industries have are beginning to adop...
Anindya Ghose, Sha Yang
WWW
2008
ACM
16 years 7 months ago
How to influence my customers?: the impact of electronic market design
This paper investigates the strategic decisions of online vendors for offering different mechanism, such as sampling and online reviews of information products, to increase their ...
Nan Hu, Ling Liu, Bin Chen, Jialie Shen
WWW
2008
ACM
16 years 7 months ago
Optimal marketing strategies over social networks
We discuss the use of social networks in implementing viral marketing strategies. While influence maximization has been studied in this context (see Chapter 24 of [10]), we study ...
Jason D. Hartline, Vahab S. Mirrokni, Mukund Sunda...