Existing keyword suggestion tools from various search engine companies could automatically suggest keywords related to the advertisers' products or services, counting in simp...
Gang Wang, Jian Hu, Yunzhang Zhu, Hua Li, Zheng Ch...
This paper addresses several key issues in extraction and mining of an academic social network: 1) extraction of a researcher social network from the existing Web; 2) integration ...
Search engine advertising has become a significant element of the Web browsing experience. Choosing the right ads for the query and the order in which they are displayed greatly a...
This paper presents a method for finding a specification page on the web for a given object (e.g., "Titanic") and its class label (e.g., "film"). A specificati...
In many Web search applications, similarities between objects of one type (say, queries) can be affected by the similarities between their interrelated objects of another type (sa...