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WWW
2009
ACM
16 years 8 months ago
Competitive analysis from click-through log
Existing keyword suggestion tools from various search engine companies could automatically suggest keywords related to the advertisers' products or services, counting in simp...
Gang Wang, Jian Hu, Yunzhang Zhu, Hua Li, Zheng Ch...
199
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WWW
2008
ACM
16 years 8 months ago
Extraction and mining of an academic social network
This paper addresses several key issues in extraction and mining of an academic social network: 1) extraction of a researcher social network from the existing Web; 2) integration ...
Jie Tang, Jing Zhang, Limin Yao, Juan-Zi Li
WWW
2007
ACM
16 years 8 months ago
Predicting clicks: estimating the click-through rate for new ads
Search engine advertising has become a significant element of the Web browsing experience. Choosing the right ads for the query and the order in which they are displayed greatly a...
Matthew Richardson, Ewa Dominowska, Robert Ragno
WWW
2006
ACM
16 years 8 months ago
Finding specification pages according to attributes
This paper presents a method for finding a specification page on the web for a given object (e.g., "Titanic") and its class label (e.g., "film"). A specificati...
Naoki Yoshinaga, Kentaro Torisawa
WWW
2004
ACM
16 years 8 months ago
Similarity spreading: a unified framework for similarity calculation of interrelated objects
In many Web search applications, similarities between objects of one type (say, queries) can be affected by the similarities between their interrelated objects of another type (sa...
Gui-Rong Xue, Hua-Jun Zeng, Zheng Chen, Wei-Ying M...