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ACMACE
2011
ACM
14 years 6 months ago
Player performance and in game advertising retention
In game advertising or IGA is an increasingly common means of promoting brands and products. This study seeks to understand the effectiveness of in game advertising by understandi...
Lindsay D. Grace, James Coyle
CHI
2009
ACM
16 years 7 months ago
Back-of-device interaction allows creating very small touch devices
In this paper, we explore how to add pointing input capabilities to very small screen devices. On first sight, touchscreens seem to allow for particular compactness, because they ...
Patrick Baudisch, Gerry Chu
ACMACE
2007
ACM
15 years 11 months ago
Serious video game effectiveness
Given the interactive media characteristics and intrinsically motivating appeal, computer games are often praised for their potential and value in education. However, comprehensiv...
Wee Ling Wong, Cuihua Shen, Luciano Nocera, Eduard...
CHI
2005
ACM
16 years 7 months ago
prefuse: a toolkit for interactive information visualization
Although information visualization (infovis) technologies have proven indispensable tools for making sense of complex data, wide-spread deployment has yet to take hold, as success...
Jeffrey Heer, Stuart K. Card, James A. Landay
CHI
2010
ACM
16 years 1 months ago
Rethinking RFID: awareness and control for interaction with RFID systems
People now routinely carry radio frequency identification (RFID) tags – in passports, driver’s licenses, credit cards, and other identifying cards – where nearby RFID reader...
Nicolai Marquardt, Alex S. Taylor, Nicolas Villar,...