In game advertising or IGA is an increasingly common means of promoting brands and products. This study seeks to understand the effectiveness of in game advertising by understandi...
This paper discusses an approach for transforming solitary exercises into social exergames. We frame our discussion by highlighting the relation between the original exercises and...
Taiwoo Park, Chungkuk Yoo, Sungwon Peter Choe, Byu...
In this paper we discuss how we've adapted the technique of informance design for use in design ethnography. We detail our design ethnography workflow method and describe our...
Ron Wakkary, Madison Poon, Leah Maestri, Travis Ki...
We present a technique to improve the efficiency of hardware-software cosimulation, using design information known at simulator compile-time. The generic term for such optimizatio...
This poster builds on comparative ethnographic work of a multi-disciplinary medical team using a paper-based and a computer-based patient record system. It describes the design an...