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WWW
2009
ACM
16 years 7 months ago
How much can behavioral targeting help online advertising?
Behavioral Targeting (BT) is a technique used by online advertisers to increase the effectiveness of their campaigns, and is playing an increasingly important role in the online a...
Jun Yan, Ning Liu, Gang Wang, Wen Zhang, Yun Jiang...
WWW
2008
ACM
16 years 7 months ago
Automatic online news issue construction in web environment
In many cases, rather than a keyword search, people intend to see what is going on through the Internet. Then the integrated comprehensive information on news topics is necessary,...
Canhui Wang, Min Zhang, Shaoping Ma, Liyun Ru
WWW
2007
ACM
16 years 7 months ago
Improving the Performance of Online Auctions Through Server-side Activity-based Caching
Online auction sites have very specific workloads and user behavior characteristics. Previous studies on workload characterization conducted by the authors showed that i) bidding a...
Daniel A. Menascé, Vasudeva Akula
WWW
2004
ACM
16 years 7 months ago
A smart hill-climbing algorithm for application server configuration
The overwhelming success of the Web as a mechanism for facilitating information retrieval and for conducting business transactions has led to an increase in the deployment of comp...
Bowei Xi, Zhen Liu, Mukund Raghavachari, Cathy H. ...
WWW
2003
ACM
16 years 7 months ago
The Eigentrust algorithm for reputation management in P2P networks
Peer-to-peer file-sharing networks are currently receiving much attention as a means of sharing and distributing information. However, as recent experience shows, the anonymous, o...
Sepandar D. Kamvar, Mario T. Schlosser, Hector Gar...
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