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MOBISYS
2011
ACM
14 years 9 months ago
Opportunistic alignment of advertisement delivery with cellular basestation overloads
This paper is motivated by two observations: (1) cellular network operators are actively exploring advertisement delivery as a new means of revenue generation, and (2) cellular ba...
Ravi Kokku, Rajesh Mahindra, Sampath Rangarajan, H...
ISCA
2012
IEEE
302views Hardware» more  ISCA 2012»
13 years 9 months ago
Scale-out processors
The emergence of global-scale online services has galvanized scale-out software, characterized by splitting vast datasets and massive computation across many independent servers. ...
Pejman Lotfi-Kamran, Boris Grot, Michael Ferdman, ...
WWW
2008
ACM
16 years 7 months ago
Online learning from click data for sponsored search
Sponsored search is one of the enabling technologies for today's Web search engines. It corresponds to matching and showing ads related to the user query on the search engine...
Massimiliano Ciaramita, Vanessa Murdock, Vassilis ...
CHI
2007
ACM
16 years 7 months ago
A study of out-of-turn interaction in menu-based, IVR, voicemail systems
We present the first user study of out-of-turn interaction in menu-based, interactive voice-response systems. Out-ofturn interaction is a technique which empowers the user (unable...
Saverio Perugini, Taylor J. Anderson, William F. M...
WSDM
2010
ACM
236views Data Mining» more  WSDM 2010»
16 years 4 months ago
Personalized Click Prediction in Sponsored Search
Sponsored search is a multi-billion dollar business that generates most of the revenue for search engines. Predicting the probability that users click on ads is crucial to sponsor...
Erick Cantú-Paz, Haibin Cheng
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