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» Design and Implementation of Cohesion
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WWW
2009
ACM
16 years 7 months ago
General auction mechanism for search advertising
In sponsored search, a number of advertising slots is available on a search results page, and have to be allocated among a set of advertisers competing to display an ad on the pag...
Dávid Pál, Gagan Aggarwal, Martin P&...
WWW
2009
ACM
16 years 7 months ago
Exploiting web search engines to search structured databases
Web search engines often federate many user queries to relevant structured databases. For example, a product related query might be federated to a product database containing thei...
Arnd Christian König, Dong Xin, Kaushik Chakr...
WWW
2009
ACM
16 years 7 months ago
Adaptive bidding for display advertising
Motivated by the emergence of auction-based marketplaces for display ads such as the Right Media Exchange, we study the design of a bidding agent that implements a display adverti...
Arpita Ghosh, Benjamin I. P. Rubinstein, Sergei Va...
WWW
2008
ACM
16 years 7 months ago
LocalSavvy: aggregating local points of view about news issues
The web has become an important medium for news delivery and consumption. Fresh content about a variety of topics, events, and places is constantly being created and published on ...
Jiahui Liu, Larry Birnbaum
WWW
2008
ACM
16 years 7 months ago
Organizing and sharing distributed personal web-service data
The migration from desktop applications to Web-based services is scattering personal data across a myriad of Web sites, such as Google, Flickr, YouTube, and Amazon S3. This disper...
Roxana Geambasu, Cherie Cheung, Alexander Moshchuk...
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