Social action is situated in fields that are simultaneously composed of interpersonal ties and relations among organizations, which are both usefully characterized as social netwo...
Douglas R. White, Jason Owen-Smith, James Moody, W...
Many real-life graphs such as social networks and peer-topeer networks capture the relationships among the nodes by using trust scores to label the edges. Important usage of such ...
We develop a game-theoretic framework for the study of competition between firms who have budgets to “seed” the initial adoption of their products by consumers located in a s...
Bucket testing, also known as A/B testing, is a practice that is widely used by on-line sites with large audiences: in a simple version of the methodology, one evaluates a new fea...
Influential people have an important role in the process of information diffusion. However, there are several ways to be influential, for example, to be the most popular or the...