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KDD
2009
ACM
153views Data Mining» more  KDD 2009»
16 years 7 months ago
Predicting bounce rates in sponsored search advertisements
This paper explores an important and relatively unstudied quality measure of a sponsored search advertisement: bounce rate. The bounce rate of an ad can be informally defined as t...
D. Sculley, Robert G. Malkin, Sugato Basu, Roberto...
KDD
2008
ACM
167views Data Mining» more  KDD 2008»
16 years 7 months ago
A sequential dual method for large scale multi-class linear svms
Efficient training of direct multi-class formulations of linear Support Vector Machines is very useful in applications such as text classification with a huge number examples as w...
S. Sathiya Keerthi, S. Sundararajan, Kai-Wei Chang...
KDD
2008
ACM
166views Data Mining» more  KDD 2008»
16 years 7 months ago
Generating succinct titles for web URLs
How can a search engine automatically provide the best and most appropriate title for a result URL (link-title) so that users will be persuaded to click on the URL? We consider th...
Deepayan Chakrabarti, Ravi Kumar, Kunal Punera
KDD
2007
ACM
132views Data Mining» more  KDD 2007»
16 years 7 months ago
A scalable modular convex solver for regularized risk minimization
A wide variety of machine learning problems can be described as minimizing a regularized risk functional, with different algorithms using different notions of risk and different r...
Choon Hui Teo, Alex J. Smola, S. V. N. Vishwanatha...
KDD
2006
ACM
141views Data Mining» more  KDD 2006»
16 years 7 months ago
Statistical entity-topic models
The primary purpose of news articles is to convey information about who, what, when and where. But learning and summarizing these relationships for collections of thousands to mil...
David Newman, Chaitanya Chemudugunta, Padhraic Smy...