This paper explores an important and relatively unstudied quality measure of a sponsored search advertisement: bounce rate. The bounce rate of an ad can be informally defined as t...
D. Sculley, Robert G. Malkin, Sugato Basu, Roberto...
Efficient training of direct multi-class formulations of linear Support Vector Machines is very useful in applications such as text classification with a huge number examples as w...
S. Sathiya Keerthi, S. Sundararajan, Kai-Wei Chang...
How can a search engine automatically provide the best and most appropriate title for a result URL (link-title) so that users will be persuaded to click on the URL? We consider th...
A wide variety of machine learning problems can be described as minimizing a regularized risk functional, with different algorithms using different notions of risk and different r...
Choon Hui Teo, Alex J. Smola, S. V. N. Vishwanatha...
The primary purpose of news articles is to convey information about who, what, when and where. But learning and summarizing these relationships for collections of thousands to mil...
David Newman, Chaitanya Chemudugunta, Padhraic Smy...