This paper proposes an approach for evaluating the relationship with a customer, leading to the creation of a Customer Intimacy Grade (CIG), across multiple levels of granularity: ...
The management of business processes has recently received a lot of attention. One of the most interesting problems is the description of a process model in a language that allows ...
Whilst Augmented Reality (AR) has been a prevalent research topic it has proved difficulty to implement and apply in commercial situations as it generally requires complex and exp...
Recently, service orientation has increasingly been debated both in research and practice. While researchers postulate a paradigm shift towards services as the basic unit of excha...
Business to Business (B2B) relationships in Ecommerce are becoming increasingly important. However, there is little guidance available for managers about how relationships should ...