Abstract--The increasing popularity of social media is shortening the distance between people. Social activities, e.g., tagging in Flickr, bookmarking in Delicious, twittering in T...
Display ads on the Internet are often sold in bundles of thousands or millions of impressions over a particular time period, typically weeks or months. Ad serving systems that ass...
Database management systems (DBMS) have significantly changed in the last several years. From a system dealing with management of administrative data they have involved to a spati...
We consider negotiations between publishers and advertisers in a marketplace for ads. Motivated by Google’s online PrintAds system which is such a marketplace, we focus on the r...
Data Webhouses are used to retain all the information related to web user's behavior within a web site, working as a shared repository of business data. The advent of e-busin...