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» Approximate Objects and Approximate Theories
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WWW
2008
ACM
16 years 7 months ago
Optimal marketing strategies over social networks
We discuss the use of social networks in implementing viral marketing strategies. While influence maximization has been studied in this context (see Chapter 24 of [10]), we study ...
Jason D. Hartline, Vahab S. Mirrokni, Mukund Sunda...
WWW
2008
ACM
16 years 7 months ago
Externalities in online advertising
Most models for online advertising assume that an advertiser's value from winning an ad auction, which depends on the clickthrough rate or conversion rate of the advertisemen...
Arpita Ghosh, Mohammad Mahdian
STOC
2009
ACM
139views Algorithms» more  STOC 2009»
16 years 7 months ago
Online and stochastic survivable network design
Consider the edge-connectivity survivable network design problem: given a graph G = (V, E) with edge-costs, and edgeconnectivity requirements rij Z0 for every pair of vertices i,...
Anupam Gupta, Ravishankar Krishnaswamy, R. Ravi
STOC
2009
ACM
163views Algorithms» more  STOC 2009»
16 years 7 months ago
Non-monotone submodular maximization under matroid and knapsack constraints
Submodular function maximization is a central problem in combinatorial optimization, generalizing many important problems including Max Cut in directed/undirected graphs and in hy...
Jon Lee, Vahab S. Mirrokni, Viswanath Nagarajan, M...
STOC
2005
ACM
156views Algorithms» more  STOC 2005»
16 years 6 months ago
Convex programming for scheduling unrelated parallel machines
We consider the classical problem of scheduling parallel unrelated machines. Each job is to be processed by exactly one machine. Processing job j on machine i requires time pij . ...
Yossi Azar, Amir Epstein