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WWW
2008
ACM
16 years 7 months ago
Optimal marketing strategies over social networks
We discuss the use of social networks in implementing viral marketing strategies. While influence maximization has been studied in this context (see Chapter 24 of [10]), we study ...
Jason D. Hartline, Vahab S. Mirrokni, Mukund Sunda...
WWW
2007
ACM
16 years 7 months ago
Effort estimation: how valuable is it for a web company to use a cross-company data set, compared to using its own single-compan
Previous studies comparing the prediction accuracy of effort models built using Web cross- and single-company data sets have been inconclusive, and as such replicated studies are ...
Emilia Mendes, Sergio Di Martino, Filomena Ferrucc...
WWW
2005
ACM
16 years 7 months ago
Opinion observer: analyzing and comparing opinions on the Web
The Web has become an excellent source for gathering consumer opinions. There are now numerous Web sites containing such opinions, e.g., customer reviews of products, forums, disc...
Bing Liu, Minqing Hu, Junsheng Cheng
WWW
2003
ACM
16 years 7 months ago
Detecting web page structure for adaptive viewing on small form factor devices
Mobile devices have already been widely used to access the Web. However, because most available web pages are designed for desktop PC in mind, it is inconvenient to browse these l...
Yu Chen, Wei-Ying Ma, HongJiang Zhang
WWW
2003
ACM
16 years 7 months ago
Mining the peanut gallery: opinion extraction and semantic classification of product reviews
The web contains a wealth of product reviews, but sifting through them is a daunting task. Ideally, an opinion mining tool would process a set of search results for a given item, ...
Kushal Dave, Steve Lawrence, David M. Pennock
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