We explore the use of the landing page content in sponsored search ad selection. Specifically, we compare the use of the ad’s intrinsic content to augmenting the ad with the wh...
Yejin Choi, Marcus Fontoura, Evgeniy Gabrilovich, ...
The core task of sponsored search is to retrieve relevant ads for the user’s query. Ads can be retrieved either by exact match, when their bid term is identical to the query, or...
Michael Bendersky, Evgeniy Gabrilovich, Vanja Josi...
Duplicate URLs have brought serious troubles to the whole pipeline of a search engine, from crawling, indexing, to result serving. URL normalization is to transform duplicate URLs...
Tao Lei, Rui Cai, Jiang-Ming Yang, Yan Ke, Xiaodon...
Abstract. A review is provided of some database and representation issues involved in the implementation of geographic information systems (GIS). The increasing popularity of web-b...
Proximity measures quantify the closeness or similarity between nodes in a social network and form the basis of a range of applications in social sciences, business, information t...
Han Hee Song, Tae Won Cho, Vacha Dave, Yin Zhang, ...