Search engine advertising has become a significant element of the Web browsing experience. Choosing the right ads for the query and the order in which they are displayed greatly a...
PageRank is known to be an efficient metric for computing general document importance in the Web. While commonly used as a one-size-fits-all measure, the ability to produce topica...
Hierarchical models are commonly used to organize a Website's content. A Website's content structure can be represented by a topic hierarchy, a directed tree rooted at a...
Researchers of commercial search engines often collect data using the application programming interface (API) or by "scraping" results from the web user interface (WUI),...
This paper introduces a novel link-based ranking algorithm based on a model of focused Web surfers. FocusedRank is described and compared to implementations of PageRank and Topic-...
Philip O'Brien, Tony Abou-Assaleh, Tapajyoti Das, ...