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188
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WWW
2007
ACM
16 years 8 months ago
Predicting clicks: estimating the click-through rate for new ads
Search engine advertising has become a significant element of the Web browsing experience. Choosing the right ads for the query and the order in which they are displayed greatly a...
Matthew Richardson, Ewa Dominowska, Robert Ragno
WWW
2007
ACM
16 years 8 months ago
Utility analysis for topically biased PageRank
PageRank is known to be an efficient metric for computing general document importance in the Web. While commonly used as a one-size-fits-all measure, the ability to produce topica...
Christian Kohlschütter, Paul-Alexandru Chirit...
257
Voted
WWW
2007
ACM
16 years 8 months ago
A link classification based approach to website topic hierarchy generation
Hierarchical models are commonly used to organize a Website's content. A Website's content structure can be represented by a topic hierarchy, a directed tree rooted at a...
Nan Liu, Christopher C. Yang
WWW
2007
ACM
16 years 8 months ago
Search engines and their public interfaces: which apis are the most synchronized?
Researchers of commercial search engines often collect data using the application programming interface (API) or by "scraping" results from the web user interface (WUI),...
Frank McCown, Michael L. Nelson
189
Voted
WWW
2007
ACM
16 years 8 months ago
A link-based ranking scheme for focused search
This paper introduces a novel link-based ranking algorithm based on a model of focused Web surfers. FocusedRank is described and compared to implementations of PageRank and Topic-...
Philip O'Brien, Tony Abou-Assaleh, Tapajyoti Das, ...
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