Major search engines currently use the history of a user's actions (e.g., queries, clicks) to personalize search results. In this paper, we present a new personalized service...
We explore the use of the landing page content in sponsored search ad selection. Specifically, we compare the use of the ad’s intrinsic content to augmenting the ad with the wh...
Yejin Choi, Marcus Fontoura, Evgeniy Gabrilovich, ...
Abstract. The focus of web search is moving away from returning relevant documents towards returning structured data as results to user queries. A vital part in the architecture of...
In this paper, we cast the image-ranking problem into the task of identifying "authority" nodes on an inferred visual similarity graph and propose an algorithm to analyz...
Users often try to accumulate information on a topic of interest from multiple information sources. In this case a user's informational need might be expressed in terms of an...