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WWW
2009
ACM
16 years 7 months ago
Combining anchor text categorization and graph analysis for paid link detection
In order to artificially boost the rank of commercial pages in search engine results, search engine optimizers pay for links to these pages on other websites. Identifying paid lin...
Kirill Nikolaev, Ekaterina Zudina, Andrey Gorshkov
WWW
2006
ACM
16 years 7 months ago
Detecting semantic cloaking on the web
By supplying different versions of a web page to search engines and to browsers, a content provider attempts to cloak the real content from the view of the search engine. Semantic...
Baoning Wu, Brian D. Davison
WWW
2007
ACM
16 years 7 months ago
Efficient search in large textual collections with redundancy
Current web search engines focus on searching only the most recent snapshot of the web. In some cases, however, it would be desirable to search over collections that include many ...
Jiangong Zhang, Torsten Suel

Publication
466views
16 years 5 months ago
Multi-Armed Bandit Mechanisms for Multi-Slot Sponsored Search Auctions
In pay-per click sponsored search auctions which are cur- rently extensively used by search engines, the auction for a keyword involves a certain number of advertisers (say k) c...
Akash Das Sarma, Sujit Gujar, Y. Narahari
WAIM
2009
Springer
16 years 1 months ago
Personalized Delivery of On-Line Search Advertisement Based on User Interests
Search engine advertising has become the main stream of online advertising system. In current search engine advertising systems, all users will get the same advertisement rank if t...
Guangyi Xiao, Zhiguo Gong