In order to artificially boost the rank of commercial pages in search engine results, search engine optimizers pay for links to these pages on other websites. Identifying paid lin...
By supplying different versions of a web page to search engines and to browsers, a content provider attempts to cloak the real content from the view of the search engine. Semantic...
Current web search engines focus on searching only the most recent snapshot of the web. In some cases, however, it would be desirable to search over collections that include many ...
In pay-per click sponsored search auctions which are cur-
rently extensively used by search engines, the auction for
a keyword involves a certain number of advertisers (say k)
c...
Search engine advertising has become the main stream of online advertising system. In current search engine advertising systems, all users will get the same advertisement rank if t...