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» A Theory for Game Theories
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WWW
2009
ACM
16 years 7 months ago
Releasing search queries and clicks privately
The question of how to publish an anonymized search log was brought to the forefront by a well-intentioned, but privacy-unaware AOL search log release. Since then a series of ad-h...
Aleksandra Korolova, Krishnaram Kenthapadi, Nina M...
WWW
2009
ACM
16 years 7 months ago
Bid optimization for broad match ad auctions
Ad auctions in sponsored search support"broad match"that allows an advertiser to target a large number of queries while bidding only on a limited number. While giving mo...
Eyal Even-Dar, Vahab S. Mirrokni, S. Muthukrishnan...
WWW
2008
ACM
16 years 7 months ago
Online auctions efficiency: a survey of ebay auctions
Online auctions have become a pervasive transaction mechanism for e-commerce. As the largest online marketplace in the world, eBay is an attractive case study that enables the stu...
Wenyan Hu, Alvaro Bolivar
WWW
2008
ACM
16 years 7 months ago
Externalities in online advertising
Most models for online advertising assume that an advertiser's value from winning an ad auction, which depends on the clickthrough rate or conversion rate of the advertisemen...
Arpita Ghosh, Mohammad Mahdian
WWW
2008
ACM
16 years 7 months ago
Learning deterministic regular expressions for the inference of schemas from XML data
Inferring an appropriate DTD or XML Schema Definition (XSD) for a given collection of XML documents essentially reduces to learning deterministic regular expressions from sets of ...
Geert Jan Bex, Wouter Gelade, Frank Neven, Stijn V...
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