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WSDM
2010
ACM
236views Data Mining» more  WSDM 2010»
16 years 3 months ago
Personalized Click Prediction in Sponsored Search
Sponsored search is a multi-billion dollar business that generates most of the revenue for search engines. Predicting the probability that users click on ads is crucial to sponsor...
Erick Cantú-Paz, Haibin Cheng
EUROSYS
2007
ACM
16 years 3 months ago
Melange: creating a "functional" internet
Most implementations of critical Internet protocols are written in type-unsafe languages such as C or C++ and are regularly vulnerable to serious security and reliability problems...
Anil Madhavapeddy, Alex Ho, Tim Deegan, David Scot...
ICCAD
2006
IEEE
99views Hardware» more  ICCAD 2006»
16 years 3 months ago
Information theoretic approach to address delay and reliability in long on-chip interconnects
With shrinking feature size and growing integration density in the Deep Sub-Micron technologies, the global buses are fast becoming the “weakest-links” in VLSI design. They ha...
Rohit Singhal, Gwan S. Choi, Rabi N. Mahapatra
WWW
2010
ACM
16 years 1 months ago
Factorizing personalized Markov chains for next-basket recommendation
Recommender systems are an important component of many websites. Two of the most popular approaches are based on matrix factorization (MF) and Markov chains (MC). MF methods learn...
Steffen Rendle, Christoph Freudenthaler, Lars Schm...
WWW
2010
ACM
16 years 1 months ago
Large-scale bot detection for search engines
In this paper, we propose a semi-supervised learning approach for classifying program (bot) generated web search traffic from that of genuine human users. The work is motivated by...
Hongwen Kang, Kuansan Wang, David Soukal, Fritz Be...
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